Breaking the US (but like in a good way)

This is a recording of a talk given at the International Social Summit Barcelona 2024. So, you have mastered your local market through paid social and now you are looking to expand. The US seems like a good idea, right? In theory, yes; it is a big country with lots of opportunity for growth, but it is a whole different ball game. In this talk, Abi Bellion-Carey from Overdrive Digital runs through all the things you need to know when running paid ads in the US, including tips and tricks for optimal campaign performance.