Search marketers who serve international companies understand how important and sometimes mysterious branded traffic is to the success of SEO and SEM campaigns. And yet, few of us understand the main factors that lead to the growth or decline of branded search traffic and how it converts. In this presentation, Josh demonstrates today's most underutilized measurement strategies for maximizing international branded search marketing performance. You will learn why brand measurement is the missing tactic in your measurement toolkit and get a list of tools and techniques that you can use to get started immediately. Josh also shares case studies and insights from global brands.