This is a recording of a talk given at the International Search Summit Barcelona 2021. In this talk, you will learn more about search intent and how to incorporate it in the keyword research process via a simple plug-and-play Google Data Studio dashboard. Lazarina Stoy from Skale shows how search intent is represented via queries and keywords in different industries and how you can adapt your strategy accordingly, depending on the industry you are in. She also shares how to classify intent for keywords in international campaigns and for different languages. Her approach using Google Data Studio enables shareability and interactivity, which allows collaboration between growth strategists and writers in the process of content creation or optimisation.