Blogs A Key Marketing Channel In India

Blogs are a key marketing channel for brands in India, according to research by echoVME. Questioning the top fashion, beauty, travel and food bloggers in the country, the study found that 85% endorsed brands on their blogs. 64% also admitted to attending blogger meet-ups hosted by brands and 61% said they wrote blog posts sponsored by brands. The majority also said they amplified their blog posts using social media, with Facebook and Twitter being the most popular social networks for this purpose. 134 million Indians use Facebook at least once a month, making it the most popular social network in the country, according to a recent study by Emarketer.