Bing has opened its Dynamic Search Ads pilot to all US advertisers. Following the testing phase of Dynamic Search Ads, Bing is now making the service available to all advertisers in the country in order to assist them in various ways. According to a statement from Bing, Dynamic Search Ads help to increase impressions, increase search term coverage and drive incremental clicks and conversions, while minimising “day-to-day management”. Dynamic Search Ads are served by landing page content instead of keywords, with Bing crawling sites to identify related pages to the search query, with ads then being served up with copy entered by the advertiser. Dynamic Search Ads can be set up within Bing Ads or through the Google Import tool.
