It is key that any analytics data you collect is reliable and well-founded. In order to achieve this, Anna Lewis, founder of Polka Dot Data, talks to us about dos and don'ts when working with data. She discusses best practices, customising Google analytics to fit your business goals and the importance of consistency in data.
Currently the owner of Polka Dot Data, Anna Lewis has around a decade of experience in digital marketing. She started Polka Dot Data in august 2016 with the aim of helping businesses improve their results through website data analysis.