Baidu is set to launch a support scheme in Brazil. Designed to assist start-up companies in the country, the Chinese search company will use the programme to continue its expansion into South America. Using the scheme, Brazilian start-ups will be able to drive traffic to their sites by using Baidu's experience and international connections. Currently, companies are applying for a place on the scheme in the hope of being chosen, after which Baidu will take a 10% stake in the business in return for the support. The move takes Baidu a step closer to widespread expansion in a country that is expected to see 43 million users online within three years.