Backlink auditing for international expansion

This is a recording of a talk given at the International Search Summit Barcelona 2022. Many SEOs can have a difficult time auditing a backlink profile when working with global websites that work across multiple international markets, especially if they do not speak the language(s) or understand the subtle differences of the link acquisition process in different countries. However, it is important to avoid missing out on backlink opportunities that can be gathered for every ccTLD, as the competition is likely to be different, and not doing so can stagnate the strength of the ccTLD domains, if only one of the domains has a link building focus. In this talk, Sophie Gibson from StudioHawk provides insights to help make auditing the backlink profile of your international websites easier and aid in your international expansion. This will help you find opportunities that would otherwise be missed if you do not speak the other language(s). She also goes through a step-by-step process of getting the information, analysing it and developing insights to strengthen your international SEO link strategy.