Avoiding technical traps in international SEO

This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. There are many technical SEO factors at play with any website, but international sites have additional factors to consider and manage. In this presentation, Gianna digs into some of the issues she's encountered ranging from hreflang implementation to international relaunches to crawl frequency and shares practical advice for overcoming the pitfalls and improving global SEO performance.