Apple Is Struggling In China

Apple has released its figures for Q2 2017 in the Chinese market, showing that the company is struggling once again in the country. Whilst the company made 8 billion US dollars in revenue in the market during the quarter, this is less than 50% of what the company made in the same quarter two years ago. Greater China was the only market in which Apple saw a decrease in growth. This is a stark contrast to how China was viewed by Apple in 2015, when it was the fastest growing market for the brand. In order to help this issue, Apple has employed a managing director for Greater China for the first time. Overall, the company saw a year-on-year 7% increase in revenue worldwide.