Amazon To Increase Dominance In US Ecommerce Market

Amazon is expected to further increase its dominance of the US ecommerce market, according to the research firm Needham. Amazon currently accounts for 34% of all online sales in the US, but this is expected to reach 50% in 2021. It is thought that this growth will be fuelled by the increasing popularity of Amazon Prime, mobile penetration and third-party growth. Amazon Prime provides users with TV shows, music streaming and free 2-day shipping for ecommerce purchases, for 99 US dollars per year. Amazon Prime users are very loyal to Amazon, with 80% shopping on the site at least once a month, double the proportion of non-Prime users.