Advertising On Naver: What Is Brand Search?

Brand Search is a form of advertisement where companies can buy brand-related keywords. When users search Naver for these keywords, the ads are triggered. The ads appear at the top of the search results and include an image, title, description and additional information. Brand Search adverts run on a fixed-price model and can be bought for a period ranging between 7 and 90 days. Brand Search ads are a good option if a company wants to increase its brand awareness or if it wants to capitalise on high brand-related search volumes.