Adapting global paid search strategies in tough times

The world is going through some big challenges right now, which have an impact on every person and every business. As a result, you might need to adapt your paid search strategies to maximise budgets, performance and ensure readiness for when things change again. In this video recording from the virtual International Search Summit London 2020, Rachael and Mona offer advice on how to react to fluctuations in demand, how to manage budgets and efforts between international markets, and how investing in CRO now can reap great rewards in the future.