Ad blocking is continuing to fall in Germany, according to a new report from BVDW and OVK. The study found that since Q4 2015, when 21.5% of ads were blocked, use of the software had dropped to the point where only 17% of ads were blocked in Q4 2016. The steepest decline in this period was found between Q3 and Q4 2016, when the number dropped by more than 2%. eMarketer commented on these figures, saying that the drop in the use of ad blocking software was extremely sharp compared to other nations worldwide. Another survey completed in August 2016 found that 15% of German internet users currently use ad blocking software, with another 11% planning on using it in the future.Â
