A guide to LinkedIn sponsored updates

With nearly 740 million users worldwide, LinkedIn is currently the largest social network for working professionals. Contrary to common belief, LinkedIn is not only a networking platform where you can upload your CV, mention your key skills and exchange references with your colleagues. It is also a professional content sharing platform, where businesses can promote multiple types of content and build their reputation as a thought leader in their industry. This guide will explain how you can harness the power of LinkedIn sponsored updates to give your content a boost. From reading this guide, you will learn:

  • what LinkedIn sponsored updates are
  • when you should use LinkedIn sponsored updates
  • what kind of content you should promote with LinkedIn sponsored updates
  • how to use LinkedIn's targeting system
  • how to develop an international campaign

Whether you are just getting started with LinkedIn sponsored updates or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they use LinkedIn sponsored updates to maximum effect.