With nearly 740 million users worldwide, LinkedIn is currently the largest social network for working professionals. Contrary to common belief, LinkedIn is not only a networking platform where you can upload your CV, mention your key skills and exchange references with your colleagues. It is also a professional content sharing platform, where businesses can promote multiple types of content and build their reputation as a thought leader in their industry. This guide will explain how you can harness the power of LinkedIn sponsored updates to give your content a boost. From reading this guide, you will learn:
Whether you are just getting started with LinkedIn sponsored updates or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they use LinkedIn sponsored updates to maximum effect.