A guide to KOC marketing in China

KOC marketing, also known as key opinion consumer marketing, has become a very important social media marketing strategy in China. KOC marketing leverages the power of authentic, trustworthy micro-influencers to help brands reach their target audience on social media. This guide will explore the ins and outs of KOC marketing in China. From reading this guide, you will learn:

  • what KOC marketing is and why it matters
  • the unique characteristics of KOCs
  • the advantages of KOC marketing over KOL marketing in China
  • top tips for running an effective KOC marketing campaign in China
  • case studies from two global brands (Lancôme and Olay) who have used KOC marketing to boost their success in China

Whether you are just getting started with KOC marketing or if you want to improve your existing efforts, this guide is a must for any company wanting to have a strong social media strategy to support their Chinese marketing efforts.

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