A guide to digital marketing in the Philippines

The Filipino market is large and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in the Philippines. From reading this guide, you will learn about:

  • the current digital landscape in the Philippines, including internet penetration rates
  • the typical Filipino internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in the Philippines
  • search engine marketing in the Philippines
  • how to localise your website for the Philippines
  • social media marketing in the Philippines
  • the local culture and language in the Philippines
  • e-commerce in the Philippines

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in the Philippines.