A guide to digital marketing in Poland

The Polish online market is sizable and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Poland. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Polish internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in Poland
  • search engine marketing in Poland
  • how to localise your website for Poland
  • social media marketing in Poland
  • the local culture and language in Poland
  • e-commerce in Poland

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Poland.