A guide to digital marketing in Mexico

The Mexican online market is large and still developing, making it very attractive to businesses wanting to expand internationally, particularly those with a physical presence in the southernmost US states. This guide will explore how best to approach digital marketing in Mexico. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Mexican internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in Mexico
  • search engine marketing in Mexico
  • how to localise your website for Mexico
  • social media marketing in Mexico
  • the local culture and language in Mexico
  • e-commerce in Mexico

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Mexico.