A guide to digital marketing in Italy

The Italian market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Italy. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Italian internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in Italy
  • search engine marketing in Italy
  • how to localise your website for Italy
  • social media marketing in Italy
  • the local culture and language in Italy
  • e-commerce in Italy

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Italy.