A guide to Chinese social media marketing

China's social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Never fear, this guide will look at five of the most important social platforms in China. From reading this guide, you will learn how to successfully utilise these platforms in order to boost your business in China. The platforms covered in this guide are:

  • WeChat
  • Weibo
  • Zhihu
  • Little Red Book (also known as Xiaohongshu)
  • Douyin

Whether you are just getting started with social media marketing in China or if you want to improve your existing efforts, this guide is a must for any brand wanting to successfully harness the power of China's social media platforms.