50m People Have Viewed Olympic Content On Snapchat

The Olympics has been viewed on Snapchat by 50 million people since the opening ceremony. With broadcasters such as NBC and the BBC using the platform to target younger audiences, nearly a third of those who use Snapchat daily have viewed the Olympic 'Stories'. The stories feature footage from the games over the previous 24 hours, as Snapchat tries to compete with Twitter and Facebook in the coverage of live events. Meanwhile, the app has also partnered with Buzzfeed, which is creating behind-the-scenes content specifically for Snapchat's 'Discover' platform.