20% To Use Ad Blockers In The UK In 2016

A survey by eMarketer suggests that more than 20% of internet users in the UK will use ad blockers this year. This number is up from 10% of internet users using the blocking system in 2014, whilst the results also revealed that the number of those expected to be using ad blockers in the country is expected to rise to 27% by next year. It was also found, however, that whilst UK users agreed that in order to stop blocking, advertisers would have to make the ads less intrusive, only one third of respondents said that it would help to make adverts relevant. eMarketer noted that that whilst advertisers move to make ads more targeted online, this might not have much effect on the issue of ad blocking.