10 lessons learnt from scaling global creator teams

This is a recording of a talk given at the International Social Summit Barcelona 2024. In this talk, Fabrizio Ballarini from Wise shares learnings from the past three years of building social media creators' operations across multiple languages and platforms. After successfully scaling SEO at Wise, Fabrizio has embraced the journey of building teams working on content creation for social media. He covers the differences between content creation for SEO and social, the challenges of creating content for a publicly listed company and top tips for getting results.