comScore has published its annual whitepaper “The Global Mobile Report” for 2017. The report looks at the state of the mobile market across 14 countries around the world and examines trends and changes in mobile usage. One of the key findings was that the majority of time spent on mobile is spent on apps rather than the mobile web. Worldwide, apps account for over 80% of time spent on mobile. When looking at what kinds of content users are consuming, it was found that social media and instant messaging are the most popular activities, accounting for over a quarter of all time spent on mobile. The report also revealed that, in certain markets, people are going online using their mobile devices only, having no access to a computer. 70% of Indians online fall into this mobile-only category. It is also a trend seen in Brazil; the proportion of Brazilians being mobile-only rose from 22% in 2016 to 29% this year.Â
