Zomato To Become India's First Profitable Unicorn

The Latest Insights from International Online Marketing

The online Indian restaurant listing company Zomato has announced that it is on course to break even and become profitable by the middle of the year. Currently all the major Indian ecommerce companies, including Zomato, are making losses as they engage in a fierce price war in order to attract customers. If Zomato does become profitable this summer, it will be the first Indian unicorn (meaning a company worth over 1 billion US dollars) to do so. Zomato makes most of its money through advertising and is also seeing increasing revenue from its popular take-away delivery service. It is also limiting the number of cities it operates in, having recently withdrawn from less profitable small towns to focus on just the 10 biggest cities where it makes the majority of its money. 

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