The Latest Insights from International Online Marketing
7 September 2015.
Research by Epinion has revealed that young people in Vietnam and Malaysia prefer texting and using instant messaging apps to meeting up with their friends in person.
The study asked young people aged 13 to 21 their preferred method of communicating with their friends.
In Vietnam, half said that they preferred to use chat apps or text, with 30% saying they preferred face-to-face meetings and less than 10% saying they preferred telephone calls and emails.
In Malaysia, the results were even more extreme, with 65% saying they preferred texts and chat apps, and just 17% saying they preferred face-to-face meetings.