YouTube Bumper Ads See Success In Asia

Bumper ads are 6-second unskippable YouTube ads

YouTube's 6-second, unskippable Bumper ads are a successful advertising strategy in Asia, according to a report by Campaign Asia-Pacific. Several big name brands have been targeting Asia using Bumper ads, including the online TV service Netflix, the Indonesian ecommerce site Tokopedia and the Japanese internet service provider Nuro. Netflix saw a 29% increase in ad recall, Tokopedia saw a 47% increase and Nuro saw a staggering 273% lift in ad recall and 334% increase in brand-related search terms. Research by Google and Ipsos found that attention paid to advertising on YouTube's mobile app is 84% higher than advertising on TV.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

E-Book
Not Available
eLearning Course,Quizzes,eLearning
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
E-Book
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe