Yandex.Direct Starts Showing Ads For Synonyms

This will help advertisers reach more customers

Yandex.Direct has started showing ads for synonyms of advertisers’ keywords. This means that if an advertiser has chosen to bid on the keyword “holiday in France”, their ad will also appear if a user searches for the synonymous keyword “vacation in France”. Yandex hopes that this will help users to discover more ads that are relevant to their query, and help advertisers to reach potential customers they otherwise wouldn’t have reached. If an ad is triggered by a synonym, the advertiser will only have to pay the amount they bid on their original keyword, so that advertisers don’t find themselves paying more than they intended. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe