Yandex Updates Mobile Analytics Tool AppMetrica

The Latest Insights from International Online Marketing

28 August 2015. The Russian search giant Yandex has updated its mobile analytics tool AppMetrica. AppMetrica now allows users to track their ads’ performance, view usage analytics and also see crash analytics. The platform also allows users to track users’ age and gender, as well as track link parameter break downs. AppMetrica is free and works with iOS, Android and Windows Phone apps. Yandex is the most popular search engine in Russia, with a market share of around 60%, making it a key platform for advertisers targeting the country.

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