Yandex Updates Budget Estimate Tool

Yandex hopes the updates will help advertisers

Yandex has updated its Budget estimate tool. The tool now allows users to choose the currency used for calculations, forecast weekly spend and get separate estimates for mobile impressions. It has also improved its accuracy by using statistics from a selected period. Previously, it had used general statistics. It now also calculates potential reach for different positions, as well as potential price. 

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