Yandex Releases New Advertising Format

The Latest Insights from International Online Marketing

Yandex has released a new advertising format for adverts placed on its Yandex.ru homepage. The Yandex.ru homepage is viewed by 43 million Russians every month. Previously, all adverts placed on Yandex.ru were vertical. These vertical adverts are now being replaced by one single horizontal banner that expands when clicked. This horizontal banner sits below the Yandex search bar and can use sophisticated graphics, including video and flash. Advertisers who want to place a banner in this space must provide an advert measuring 728 x 90 pixels, with the expandable portion measuring from 640 x 360 pixels to 1200 x 675 pixels. The new format is only available on desktop, and is not available on mobile or tablet. 

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