Yandex Direct: What Is Bid Adjustment?

Yandex is the most popular search engine in Russia

It is possible for advertisers on Yandex Direct to alter their bids for people who display certain behaviours, for example an advertiser could increase bids for users who have visited their website at least once in the last month but not converted. These bid adjustments allow advertisers to preferentially target audiences that are most likely to be valuable to them. 

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