Yandex Direct: What Is A Display Link?

Yandex is the most popular search engine in Russia

A display link is a URL that shows on a Yandex search ad. It tells the user in which part of the website they will end up, but does not necessarily have to be the real landing page URL. Examples of good display links are the product name or the user's search query. Display links must be less than 20 characters long. 

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