Yandex Direct: What Are Tags?

Yandex is the most popular search engine in Russia

In Yandex Direct, you can add tags, also known as labels, to your ad groups. This means that you can then search for a tag if you want to easily make changes to all ad groups that have that tag. It also means that you can group these ads together in the Report Wizard if you want to view their statistics together. You can assign more than one tag to an ad group. 

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