The Latest Insights from International Online Marketing
22 September 2015.
The South Korean video ad production company Shakr has entered into a partnership with Yahoo Japan.
Shakr is aimed at small businesses and allows them to create video adverts for around 40 US dollars, with over 1,000 templates to choose from.
Their partnership with Yahoo Japan means that businesses will now to able to distribute their videos on the search engine’s display advertising network.
Yahoo Japan is one of the most popular online portals in the country, with 88% of Japanese internet users using the site.
This is not the first time in recent months that Yahoo Japan has entered into a partnership with a video ad production company. Earlier this year, it teamed up with Viibar, which targets a different demographic to Shakr, targeting mainly medium-to-large businesses.
Is has also recently entered into partnerships with Western brands such as the content site Buzzfeed and the travel site Skyscanner.