A new fashion ecommerce site has been launched in the Middle East that is targeted solely at women in the region. DivaNoor offers French fashion to Middle Eastern consumers, with a spokesperson saying that “relations between France and the Middle East have been one of mutual fascination”. The clothing on sale ranges from luxury brands, to more “unconventional” items. The site has bilingual content in English and Arabic, and is designed specifically for online sellers in the region. The marketplace has said that it hopes that it will help “French designers” to present their products to “stylish Arab women”.