The classic children’s book character and yellow bear, Winnie The Pooh, has been banned in China. Authorities in the country have not actually explained the move, but it is widely accepted that the use of the character as a comparison to President Xi is at the root of the decision. The clamp down has impacted social media sites primarily, such as WeChat, where images have been removed from the platform’s sticker gallery. In 2015, users began comparing Winnie The Pooh to the country’s leader after he was thought to have looked like the cartoon bear during a parade. This led to Winnie the Pooh becoming one of China's most censored images of 2015.