Why You Should Be White Hat Link Building

Ethical link building can be done without upsetting Google

Fili talks to us about link building and Google's love-hate relationship with the practice.

Find out more about:

  • The difference between white hat and black hat link building
  • How to engage in ethical link building that will drive relevant customer engagement without manipulating Google's search rankings, thus avoiding penalties
  • When you should use rel="nofollow" and when you should not

An SEO consultant and former Google Search Quality team member, Fili Weise is an expert in international and technical search engine optimisation. He now speaks publicly all over the world, and is one half of the Search Brothers SEO Consultancy company, specialising in optimising sites, Google penalties and Google algorithmic updates.

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