Head of Yandex.Metrica, Viktor Tarnavskiy, compares the analytics tool with Google Analytics and explains its benefits in both the Russian market and worldwide. Talking to Justyna Wilner, he goes over how it differs to its American alternative and what businesses can do to use Metrica to its full potential. Viktor also explains some of its new features and what those changes mean for marketers.Â
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Viktor Tarnavsky is currently a head of division at Russian search giant, Yandex. With a career history in hardware and technology, he is also a qualified microelectronics specialist.