Why To Think Moments Instead of Keywords In SEO

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Understanding more than just topics of interest but exactly what your audience wants and expects at different stages, or moments, of their search journey is what SEOs should be focusing on, according to Jono Alderson, Global Head of Digital at Linkdex. He talks to us about why thinking solely about conversion metrics is dangerous, the opportunities when targeting customers higher up the search funnel and why content marketing is a vital part of SEO success. 

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