SEO has traditionally had a very technical and data driven background. However, due to recent developments with user behaviour, SEO is becoming more about understanding what makes consumers tick. James Finlayson from Verve Search explains why it's time for the industry to find its emotional side, and why their Lava search engine is based on public sentiment. We discuss what SEOs can do to grab people in an emotional way and why they should be driven by how their audience feels.
After having been a lawyer, James Finlayson has worked in SEO since 2008, and is the Head of Search at Verve Search. He is also a frequent speaker at conferences around the world.