Why Online Reviews Really Matter

As General Manager of Global Research at Experian, Bill Tancer has cutting-edge insights into the online world and his recent book “Everyone's A Critic” focuses specifically on the increasingly important topic of online reviews.

Find out more about:

  • The power of an online review
  • How to you use a review to your advantage

A New York Times Best Selling author and former online columnist for TIME magazine, Bill has nearly two decades of experience in marketing. Described as “the world's preeminent expert on online behaviour”, he is the man to go to for anything 'online marketing'.

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