Why Hofstede's Cultural Dimensions Matter in Global B2B

Catch-up TV with Webcertain.TV

Hofstede's Five Dimensions of Culture are well-known by marketers, but are they still relevant in today's digital world? We take a look at what can they teach international marketers and how they should and can be applied to global campaigns. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe