Which Digital Skills Will Matter Most For Businesses?

Analytics and big data will be the most crucial digital skills

According to a report undertaken across Europe and the US, in three years’ time skills in analytics and big data will be the most crucial digital skills. Of the 422 top executives across various industries questioned, 42% of them believed that security and web development were currently the top skills. But the study, by Economist Intelligence Unit, showed that in three years’ time, analytics would be highly valued, with strategy and product development becoming more important than they are currently, as well. Interestingly, a separate study by Black Ink showed that nearly half of marketers in the US said they struggled to access analytics or insight to make smarter business choices, showing they could already be falling back from their European counterparts. 

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