PLA stands for Product Listing Ads. Product Listing Ads, or shopping ads, appear in the search results when a user searches for a keyword relevant to a product that you have uploaded to your account. The ads display product information such as the name of the product, its price, a picture of the product and the merchant's name. Product Listing Ads are charged on a CPA basis, so you only pay when a user has actually clicked on your ad and bought the product, making it a cost-effective way to reach customers.Â
