The importance of user reviews left online can be underestimated by businesses. We chat to James Perrin, Digital Communications Specialist at Feefo, about the value of user generated content in the form of ratings or reviews. From increased traffic to increased sales, James discusses the benefits you can expect by highly valuing user content.
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James Perrin works within the Marketing and Communications department at the online feedback company, Feefo. He oversees all Feefo's digital output including all its online content, social media management and offline content. With a strong background in online marketing, James has developed an experienced eye, allowing him to share how to best the power of genuine customer feedback!