Ever been scrolling through your Facebook feed and seen an advert for a clothes shop amongst all your friends posts? Or seen an advertised page at the top of a Google search? This is native advertising. It is when an advert matches the form and function of the platform on which it has been placed. It is almost always paid advertising, which means the company to whom the advert belongs, has paid the platform on which the advert is shown, for coverage.Â
