What Is Geo-Targeting?

The Latest Insights from International Online Marketing

Geo-targeting is the process of delivering region-appropriate content based on a user’s location. If your company targets both the UK and Spain, you will want the British version of your website to show up in the British search engine results pages and the Spanish version of your website to show up in the Spain search engines. You can geo-target your website to using a local ccTLD and adjusting your geo-targeting settings in your Google Search Console account. 

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