E-listening is all about listening to what people are saying about your brand online. This may be on social media, forums, blogs or articles. Listening to all that online chatter is an extremely useful way of finding out about any problems and any success stories that you should be aware of. Picking up on problems allows you to try to resolve these problems and minimise damage to your reputation, whilst picking up on success stories gives you some great content to share on social media!Â
